![]() The false advertising complaint, filed on Wednesday in the Southern District of New York, states that Pepperidge “manufactures, distributes, markets, labels and sells crackers purported to be made only with butter as a shortening ingredient under its Pepperidge Farm brand.” The Golden Butter crackers are reportedly sold to consumers in brick-and-mortar stores and through online outlets. The plaintiff, a Bronx, New York, resident, argues that she paid more for Pepperidge’s self-described “distinctively delicious crackers,” than they are worth as a result of the product’s misleading packaging. The snack contains butter, but also “highly processed artificial substitutes for butter,” disclosed only in the label’s fine print, the complaint claims. Defendant Pepperidge Farm, Incorporated, a Connecticut corporation, has been accused of deceiving consumers who purchased its “Golden Butter” crackers.
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